User - Website and Platform Privacy Policy for PlaySafe ID Ltd
INTRODUCTION
At PlaySafe ID Ltd ("we", "us", or "our"), we are committed to protecting your personal information and your right to privacy.
This Privacy Policy explains how we collect, use, share, and process your personal information when you:
Visit or use https://playsafeid.com/ (“Website”);
Visit or use https://app.playsafeid.com/ (“Platform”);
Interact with us via our website, email, telephone, post or other communication methods such as social media; and
Create, log in and/or use your PlaySafe ID (“User” or “you”).
WHO WE ARE
We are the data controller of your personal data for the purposes of data protection law. If you have any queries about this privacy policy or our data protection practices, please contact us at contact@playsafeid.com.
INFORMATION WE COLLECT
We only collect a limited amount of personal information from users:
Personal and contact information: email address and date of birth only (when you create an account),
Account information: confirmation of a successful ID verification (such ID verification is conducted by our third-party service provider).
Please note that you will be required to submit identification documents and other personal data to our trusted Service Providers, who collect this information from you and verify your identity and age, and confirm this to us.
We do not conduct the verification ourselves and will not require copies of the identification documents or other personal information you submit to the third parties, aside from an approval or rejection from the verification process.
Technical information when you are browsing on our Website, Platform, or when communicating with us such as via email. Please see our cookies policy for more information.
Communications between you and us such as by email, website or social media (if you contact us via social media).
Other: any other information you voluntarily provide
HOW WE COLLECT DATA
We only collect personal data from the following sources:
from you directly when you create an account with us as a User, contact us as a User, or add a game connection to your PlaySafe ID.
from information we generate about you during our relationship with you such as: technical data collected from cookies and other similar technologies which are described in our Cookies Policy when you use our Website and Platform; and
from information we collect about you from third parties such as:
Developers who use our services by integrating PlaySafe ID into their games to facilitate PlaySafe Protected matchmaking (“Developers”), and to enforce penalties for rule violations such as notifying us of any cheating offences;
Confirmation of your ID verification from our third party service providers who assist us such as for ID verification purposes, as well as data required for the ongoing operation of the verification process.
PURPOSES OF PROCESSING DATA
We use the information that you’ve provided to us and that we’ve collected for the following purposes and lawful bases.
| Purpose | Types of information we may use | Lawful basis |
|---|---|---|
| To create and manage a User’s PlaySafe ID account. | Personal and contact details Account information Technical information Information from third parties |
To comply with our contractual obligations to you to create and manage your account. It is also in our legitimate interest and third parties (such as Developers of games) to ensure your account functions properly and securely to allow you access to a game. |
| To respond to your enquiries and communications via the Website, email, telephone, post, or social media. | Personal and contact information Account information Communications Technical information Information from third parties Other information you voluntarily provide |
It is in our legitimate interest to respond to your communications and provide customer support. |
| To monitor and improve your experience on our Website, Platform and digital communications (e.g., emails). | Personal and contact information Account information Communications Technical information Information from third parties Other information you voluntarily provide |
It is in our legitimate interest to monitor user behaviour on our website, platform, and responses to our emails to improve and personalise your experience on our Website, Platform and digital communications as well as . to conduct research, analytics and measure performance in relation to the running of our business, Website and Platform so that we can understand any issues. We rely on your consent to deploy non-strictly necessary cookies and similar technologies. You have the right to withdraw consent at any time. |
| To comply with legal and regulatory requirements, including ID verification processes. | Personal and contact information Account information Communications Technical information Information from third parties Other information you voluntarily provide |
To comply with legal obligations and ensure regulatory compliance. |
| To communicate important updates about your account, our services, or changes to our terms and policies. | Personal and contact information Account information Communications Technical information |
To comply with our contractual obligations to keep you informed about your account and our services. It is also in our legitimate interest to ensure you are aware of important updates. |
| To operate our business in a efficient, safe and lawful way and protect it from fraudulent or unlawful activity | Personal and contact details Account information Technical information Communications Information from third parties Other information you decide to provide |
It is in our legitimate interest to operate our business in an efficient, safe and lawful way and protect it from fraudulent or unlawful activity. For example, to exercise our legal rights, detect, prevent and respond to: fraudulent activity and claims, such as preventing the creation of new accounts by banned users; intellectual property infringement claims; violations of law or our terms; and to prevent or detect counterfeits. In some cases, we are under a legal obligation (whether by legislation, a regulatory authority or a court order). While we do not routinely process personal data related to criminal convictions or special categories of personal data such as ethnicity, religion or health data – where we do for this purpose, we do for the establishment, exercise or defence of legal claims. |
| To promote our products, services, events or other news about our business | Personal and contact details Account information Technical information Communications |
For users, we send emails to market new games that may integrate PlaySafe ID into their games. This is on the basis of your consent which you may withdraw at anytime without affecting the lawfulness of the consent provided before its withdrawal. Where we send users emails about our service such as technical updates, we rely on our legitimate interests to provide users with such updates. |
| To receive data from third parties such as service providers and Developers | Account information Technical information Information from third parties |
It is in our legitimate interest to receive data from service providers who assist us in delivering our services and from Developers who use our Services, such as: Third-party ID verification partners (e.g., Onfido) to verify a user’s identity and we receive confirmation of a successful ID verification Developers who use our services and integrate PlaySafe ID into their game to facilitate PlaySafe Protected matchmaking and to enforce penalties for rule violations such as notifying us of any cheating offences |
| To handle reports of prohibited behaviours and enforce penalties (e.g., temporary or permanent bans). | Personal and contact information Account information Information from third parties Technical information Communications |
It is in our legitimate interest, the legitimate interest of PlaySafe ID users, and those of third parties such as Developers to ensure the integrity of PlaySafe Protected games and services by investigating reports of cheating, botting, child abuse, etc, and enforcing penalties. |
Please note, if you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you (such as providing you with a PlaySafe ID to access a game), or we may be prevented from complying with our legal obligations (such as to ensure safety).
DISCLOSURE OF DATA
We understand that your personal data is important, and we therefore want you to understand the limited circumstances in which we may disclose it. We do not share your personal data with third parties or allow them to access it, except as indicated below:
Companies that help us: such as our third-party ID verification partners (e.g., Onfido) to verify a user’s identity and we receive confirmation of a successful ID verification. This is on the basis of our legitimate interests and of third parties, to carry out our services.
Companies we employ for security, improving our products and services, and internal reporting, and our lawyers, based on our legitimate business interests.
In the context of a transaction, and only under a strict NDA, we may share data within connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business. This is on the basis of our legitimate interests for our business operations and the legitimate interests of third parties such as those in connection with the transaction.
Government authorities, law enforcement, fraud prevention agencies and relevant third parties. This is on the basis of our legitimate interests for the establishment, exercise or defence of legal claims to protect our business.
In compliance with applicable legal and regulatory obligations: we may share your personal data with law enforcement agencies, courts, government authorities or other third parties where we believe it is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of a third party.
INTERNATIONAL TRANSFERS
For customers living within the UK or the European Economic Area (EEA) your personal information will only be processed within the UK and EEA. However, we may work with international third parties, which could mean your information is transferred to countries outside the UK and EEA that may not offer the same level of data protection.
As such, if we transfer personal information outside the UK or EEA, we will implement appropriate and suitable safeguards to ensure that such personal information will be protected as required by applicable data protection law.
In these cases, we rely on approved data transfer mechanisms, including legal exceptions, adequacy decisions, recognised frameworks (e.g. the EU-US Data Privacy Framework), and standard contractual clauses. If you are located in the UK or the EEA, you may contact us for a copy of the safeguards.
DATA RETENTION
We will retain your personal data for only as long as necessary in line with our retention criteria taking into consideration: legal obligations, best industry practice, limitation periods, our business needs and for the establishment, exercise or defence of a legal claims.
YOUR RIGHTS
You have certain rights with respect to your personal information. These may include the rights to access, correct, delete, restrict or object to our use of, or the processing of your personal data. You may also request a portable copy of your personal data in a usable electronic format. Where you have provided your consent to any use of your personal data, you can withdraw this consent at any time without affecting the lawfulness of any processing undertaken prior to you withdrawing such consent.
Please note, that these rights are not absolute - they may only apply in certain circumstances and are subject to certain exemptions.
COMPLAINTS
We encourage you to raise your concerns directly with us so that we can address them through our internal complaints escalation procedure. To do so, please contact us at complaints@playsafeid.com, providing full details of your complaint. If you remain dissatisfied after this process, you may escalate the matter accordingly. We are committed to resolving any concerns promptly and transparently.
You have the right to lodge a complaint with the relevant data protection authority in your country of work or residence if you are not satisfied with the way your request was handled or are concerned about our privacy practices. The UK data protection regulator is the Information Commission, see www.ico.org.uk.
USE OF COOKIES
We use cookies to enhance your experience, remember your preferences, and for measurement purposes related to our advertising strategies. Please see our cookies policy for more information.
CHILDREN
We are committed to ensuring the safety and privacy of children who use our services. PlaySafe ID is designed to protect children by allowing only verified Users to participate in PlaySafe Protected games and services.
PlaySafe ID does not knowingly collect, store, or process any data from children under the age of 13 without their parent or legal guardian’s consent.
If a child is under 13 years old, or if they are over 13 years old but do not have the necessary identification to create an account, a parent or legal guardian (18+) must create and verify their own account first. Parents/guardians can then create a child’s PlaySafe ID by providing the required information.
All children’s accounts are linked to a parent or guardian’s verified account for supervision and management. Any User found engaging in inappropriate behaviour towards children, such as grooming or sexual misconduct, will be permanently banned from accessing PlaySafe Protected games or services.
CHANGES TO THE PRIVACY POLICY
We may modify or revise our Privacy Notice from time to time. We will attempt to notify you via email when major changes are made to this Privacy Notice, however you should periodically review the most up-to-date version found at https://playsafeid.com/privacy-policy so you are aware of any changes.
All changes are effective immediately and apply to all access to and use of the Platform thereafter. The updated version of our Privacy Notice supersedes any prior versions immediately upon being posted.
If we change anything in our Privacy Notice, the date of change will be reflected in the "last modified date" below.
Last modified date: July 2025