Developer - Website and Platform Privacy Policy for PlaySafe ID Ltd
INTRODUCTION
At PlaySafe ID Ltd ("we", "us", or "our"), we are committed to protecting your personal information and your right to privacy.
This Privacy Policy explains how we collect, use, share, and process your personal information when you:
Visit or use https://playsafeid.com/ (“Website”);
Visit or use https://app.playsafeid.com/ (“Platform”);
Interact with us via our Website, email, telephone, post or other communication methods such as social media;
Enquire about or use our services as a developer by integrating PlaySafe ID into their games (“Developer” or “you”).
WHO WE ARE
We are the data controller of your personal data for the purposes of data protection law. If you have any queries about this privacy policy or our data protection practices, please contact us at contact@playsafeid.com.
COLLECTION OF PERSONAL DATA
We collect the following personal data:
Personal and contact information such as: name and email address,
Technical information collected from your device when you are browsing on our Website, Platform, or our digital communications such as emails. This includes: your IP address, your location (by country, state and city), device type, browser type, operating system, interaction with, and responses to, our marketing communication and activity on our Website and Platform. Please see our cookies policy for more information.
Communications between you and us such as: by email, Website and social media.
Other: any other information you voluntarily provide
HOW WE COLLECT DATA
We collect personal data from a variety of sources such as:
from you directly when you contact us as a Developer, to process your payment to us and your ID for our know your customer checks and anti-money laundering checks.
from information we generate about you during our relationship with you such as: technical data collected from cookies and other similar technologies which are described in our Cookies Policy when you use our Website and Platform; and
from information we collect about you from third parties such as: publicly available sources, such as social media including LinkedIn.
PURPOSES OF PROCESSING DATA
Your personal data may be used by us for the following purposes and lawful bases.
| Purpose | Types of information we may use | Lawful basis |
|---|---|---|
| To provide and improve our services, including supporting Developers in integrating PlaySafe ID into their games. | Personal and contact information Communications Technical information Information from third parties Publicly available information Other information you voluntarily provide |
It is in our legitimate interest to provide and improve our services and support Developers effectively. |
| To respond to your enquiries and communications via the Website, email, telephone, post, or social media. | Personal and contact information Communications Technical information Information from third parties Publicly available information Other information you voluntarily provide |
It is in our legitimate interest to respond to your communications and provide customer support. |
| To monitor and improve your experience on our Website, Platform and digital communications (e.g., emails). | Personal and contact information Communications Technical information Information from third parties Publicly available information Other information you voluntarily provide |
It is in our legitimate interest to monitor behaviour to improve and personalise your experience on our Website, Platform and digital communications as well as . to conduct research, analytics and measure performance in relation to the running of our business, Website and Platform so that we can understand any issues. We rely on your consent to deploy non-strictly necessary cookies and similar technologies. You have the right to withdraw consent at any time. |
| To comply with legal and regulatory requirements | Personal and contact information Communications Technical information Information from third parties Publicly available information Other information you voluntarily provide |
To comply with legal obligations and ensure regulatory compliance. |
| To communicate important updates about your account, our services, or changes to our terms and policies. | Personal and contact information Communications Technical information |
To comply with our contractual obligations to keep you informed about your account and our services. It is also in our legitimate interest to ensure you are aware of important updates. |
| To operate our business in an efficient, safe and lawful way and protect it from fraudulent or unlawful activity | Personal and contact details Technical information Communications Information from third parties Publicly available information Other information you decide to provide |
It is in our legitimate interest to operate our business in an efficient, safe and lawful way and protect it from fraudulent or unlawful activity. For example, to exercise our legal rights, detect, prevent and respond to: fraudulent activity and claims, intellectual property infringement claims, violations of law or our terms, and to prevent or detect counterfeits. In some cases, we are under a legal obligation (whether by legislation, a regulatory authority or a court order). While we do not routinely process personal data related to criminal convictions or special categories of personal data such as ethnicity, religion or health data – where we do for this purpose, we do for the establishment, exercise or defence of legal claims. |
| To promote our products, services, events or other news about our business | Personal and contact details Technical information Communications Publicly available information |
For business to business marketing to Developers, it is in our it is in our legitimate interest to add you to our marketing list and send you email marketing on the understanding that our products, services, events and other news may be of interest to you – this helps us grow our business. |
Please note if you fail to provide certain information when requested, we may not be able to perform the contract we have entered into with you (such as integrating PlaySafe ID), or we may be prevented from complying with our legal obligations (such as to ensure safety).
DISCLOSURE OF DATA
We understand that your personal data is important, and we therefore want you to
understand the limited circumstances in which we may disclose it. We do not
share your personal data with third parties or allow them to access it, except as
indicated below:
Companies that help us: such as marketing companies who help us market our business. This is on the basis of our legitimate interests to grow our services.
Our professional advisers: including accountants, lawyers and other professional advisers that assist us in carrying out our business activities.
Group companies we work closely with: for security, improving our products and services, and internal reporting, based on our legitimate business interests.
In the context of a transaction: we may share your personal data with potential partners and other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell or transfer all or a portion of our assets or business. This is on the basis of our legitimate interests for our business operations and the legitimate interests of third parties such as those in connection with the transaction.
Government authorities, law enforcement, fraud prevention agencies and relevant third parties. This is on the basis of our legitimate interests for the establishment, exercise or defence of legal claims to protect our business.
In compliance with applicable legal and regulatory obligations: we may share your personal data with law enforcement agencies, courts, government authorities or other third parties where we believe it is necessary to comply with a legal or regulatory obligation, or otherwise to protect our rights or the rights of a third party.
INTERNATIONAL TRANSFERS
For customers living within the UK or the European Economic Area (EEA) your personal information will only be processed within the UK and EEA. However, we may work with international third parties, which could mean your information is transferred to countries outside the UK and EEA that may not offer the same level of data protection.
As such, if we transfer personal information outside the UK or EEA, we will implement appropriate and suitable safeguards to ensure that such personal information will be protected as required by applicable data protection law.
In these cases, we rely on approved data transfer mechanisms, including legal exceptions, adequacy decisions, recognised frameworks (e.g. the EU-US Data Privacy Framework), and standard contractual clauses. If you are located in the UK or the EEA, you may contact us for a copy of the safeguards.
DATA RETENTION
We will retain your personal data for only as long as necessary in line with our retention criteria taking into consideration: legal obligations, best industry practice, limitation periods, our business needs and for the establishment, exercise or defence of a legal claims.
YOUR RIGHTS
You have certain rights with respect to your personal information. These may include the rights to access, correct, delete, restrict or object to our use of, or the processing of your personal data. You may also request a portable copy of your personal data in a usable electronic format. Where you have provided your consent to any use of your personal data, you can withdraw this consent at any time without affecting the lawfulness of any processing undertaken prior to you withdrawing such consent.
Please note, that these rights are not absolute - they may only apply in certain circumstances and are subject to certain exemptions.
COMPLAINTS
We encourage you to raise your concerns directly with us so that we can address them through our internal complaints escalation procedure. To do so, please contact us at complaints@playsafeid.com, providing full details of your complaint. If you remain dissatisfied after this process, you may escalate the matter accordingly. We are committed to resolving any concerns promptly and transparently.
You have the right to lodge a complaint with the relevant data protection authority in your country of work or residence if you are not satisfied with the way your request was handled or are concerned about our privacy practices. The UK data protection regulator is the Information Commission, see www.ico.org.uk.
USE OF COOKIES
We use cookies to enhance your experience, remember your preferences, and for measurement purposes related to our advertising strategies. Please see our cookies policy for more information.
CHANGES TO THE PRIVACY POLICY
We may modify or revise our Privacy Notice from time to time. We will attempt to notify you via email when major changes are made to this Privacy Notice, however you should periodically review the most up-to-date version found at https://playsafeid.com/privacy-policy-developer so you are aware of any changes.
All changes are effective immediately and apply to all access to and use of the Platform thereafter. The updated version of our Privacy Notice supersedes any prior versions immediately upon being posted.
If we change anything in our Privacy Notice, the date of change will be reflected in the "last modified date" below.
Last modified date: July 2025